Mcdonalds Marketing Communication Strategy Assignment

Marketing Communications Strategy – Our Marketing Communication Strategy will be mainly focussing on advertising and personal selling in the marketing communications mix, with a television commercial for advertising and in store marketing for personal selling. – The television commercial will be a short introduction of our product with associations of the season, surrounded with the McDonald feelings and sounds which come always with their commercials. The in store marketing consist of billboards in the stores of the new product and, which we think is very important, trained cashiers who are asking every customer, after they made their order, if they want to add the ‘Vla’ to their order. – We choose television because it’s relatively cheap to reach a very large audience. We think is important to let the whole country know about our product (product awareness). This product is for everybody in the Netherlands, although some segments will be pur chasing it more than others (families for example).With television we can bring the associations of the season with our product, which is valuable. We do not use television for direct-response purposes, but want to let the customer know about our product and make them curious. The next time they step into a McDonald’s branch they are aware and curious of the existing of the product and that will result in a higher chance that the customer purchase the ‘Vla’. – Furthermore we choose in store marketing because it’s a very effective and cheap way to let McDonald consumers purchase the ‘Vla’.We use it to reinforces the television commercial, because customers already notice the existence of the product, maybe are already benevolent to try the new product. If they see the product on billboards in the store and thereafter are asked proactively to them if they want to try the new product the chance that they will purchase the product will incr eases substantially. Now we can speak of a integrated marketing communication mix for our product. Summarize the main features of all the company's products. State what other products your company produces, and describe briefly where the new product fits into your existing product line. To start with, the products of McDonalds are fast food products which have consistent quality, are easy deliverable and consistent across all markets in their taste and their range of products. – McDonalds have a broad scale of products. The main food product is the hamburger. They serve it in different variants. Fish burgers, chicken nuggets, salads and fries complement the main products. – You can pick menus of these products, which comes with drinks or milkshakes. The Happy meal is worth mentioning, which is the popular menu for the kids. – Relatively new for McDonalds are the breakfast products. Then you have the Dessert products, where our product fits perfectly into. â€⠀œ If you look at the temporary Desserts of McDonalds we differentiate the McFlurry, Apple pie, Donut, Sundea Ice cream, Chocolate Muffin, Softice and Fresh Fruit. – We think our product ‘Vla’ will perfectly fits into the range of Dessert products McDonalds is serving at the moment. It a totally other product then the contemporary Dessert McDonalds serve. But more important: it’s already a popular, traditional Dutch, dessert and serving it in the McDonalds will be valued by the customers in different moods.Like customers who eating a menu and love to finish with the ‘Vla’, customers just walking by and order a ‘Vla’ for on the way and also not to forget: the kids will love the (smaller sized) Vla in their Happy Meal. It’s a healthier alternative then the other contemporary products except the fresh fruit. So parents are also more likable to choose this dessert for their children instead of the other more fat making desserts . SWOT Analyses: Strengths – What do you do well? – Holiday season associations – Bringing a typical Dutch dessert – Good quality/price ratio Good products in the McDonald’s strategy of serve worldwide similar products with in addition serve in every country local products that are influenced by the local kitchen. Our product is the local product influenced by the local culture. Weaknesses – What are you not so good at? Where might you need to improve? – Only holiday season (for the test phase, if it will succeed we will bring more seasonal Vla’s) – High cost of marketing with our form of marketing communication, the television commercials. Will we generate enough revenues from the dessert? – If we don’t capture the market, we will fail in advanceOpportunities – What's coming that might be an opportunity? – The timing of our product, in the season of ‘Sinterklaas’ and Chrismas. â €“ To convince tourists that they must try the traditional product ‘Vla’ as their Dessert. – Make our product ‘the’ traditional product of McDonald’s, which will be a classical McDonald Dessert in the next decennia. Threats – What's coming that might cause you problems? – Cannibalize the present Desserts of McDonalds that are available in the Netherlands. – Bring a product that is similar with products in supermarkets (Albert Heijn, Dirk van den Broek, C1000 etc).

How Does Arthur Miller Use the Theme of Dreams to Convey the Hopes and Disappointments of Other Characters?

The theme of dreams plays a very important part in ‘Death of a Salesman’. They consist of ‘the American Dream’, daydreams and hopes for succeeding. Willy Loman was the main victim in this play as he ended up losing his life by trying to achieve the ‘American Dream’. Although, this dream was the main reason for Willy’s early death, this wasn’t something that he wanted to do; it was the dream that the American society wanted him to do. This dream is known as ‘The American Dream’ and it played an important role in disappointing the characters of Willy’s family.In the majority of the play, Willy Loman is seen to be following the American Dream. The American Dream is the idea that everyone can become successful, rich and popular in America, but this is mainly based on luck. Willy Loman tries to achieve this, but seeking this artificial happiness that was set by America only ended with his life being taken away. Throu ghout the entire play, Willy Loman was chasing this false dream that was given to him by the society surrounding him, but he never wanted to do this.He wanted to live in the country and support himself in the great outdoors, â€Å"Me and my boys in those grand outdoors† (Act 2), but this never worked out because of the American society, which made Willy forget about his true dream and forced him to spend his entire life chasing ‘the American Dream’ which in the end, brought him to an early death. Another theme of dreams that Arthur Miller used was ‘hopes and ambitions’. Willy’s flashbacks link to this theme as he has still not achieved his ambition to become successful; instead, Willy used his flashbacks to hide in the past where his life was cheerful and pleasant.A perfect example of this was at the beginning of the play where he said that his son, Biff was not achieving anything with his life, but then, he fell into a flashback where Biff wa s popular in school and was adored by everyone around him. Willy keeps on reminiscing this time because it shows that he was trying to use the past to cheer himself up when he was going through a hopeless time in the present. Hopes and ambition are very important because it showed that Willy ‘hoped’ to be well-liked which was the reason for him becoming a salesman because he thought this was the best job for an American.This theme links to the American Dream because Willy thought that being a salesman would make him rich and successful as it was the ‘best job’, but it didn’t, instead it was dictating and playing with his life. He told his two sons that, â€Å"Uncle Charley is liked, but not well-liked†. The reason for this was to prove to Biff and Happy that he was important to other people, but in Willy’s mind, he knew he would never be able to match the level of success of his brother, Ben and Charley achieved, instead Willy was livin g under their shadow leading him into another disappointment.The American Dream makes the Loman family very acquisitive, they think that buying the newest technology on the market is the best way of showing that they are rich and successful, for example, they bought a new refrigerator because â€Å"it had the best ads on them†. This sort of buying spree led the Lomans into severe debt and was one of the main sources to Willy’s death as he tried to pay off the debt by killing himself in the end.Arthur Miller also uses the name ‘Happy’ for the use of irony because the character is getting no real fulfilment from his work or life. â€Å"My own apartment, a car, plenty of women. And still, goddammit, I’m lonely†, this shows that goods cannot fill his soul therefore his happiness is limited. Arthur Miller added this type of character into the play because it shows us that the American Dream is not what we think it is, it is in fact added to show t hat money cannot buy happiness which is why Happy is lonely, leaving him disappointed with his life.However, Arthur Miller portrays Willy Loman as the main tragic hero because the American Dream has both mentally and physically destroyed Willy, causing his death at the end of the play. His obsession with success led him to his breaking point; all his ideas and views were twisted by the American Dream. For example, when Willy was playing cards with Charley, he kept on daydreaming about his brother Ben and how much of a great success he had become, Willy almost felt jealous of him because of that.The fact that he could’ve shared the wealth with him if he had gone on the journey also leaves Willy distraught. During the life of Willy Loman, he was seen as the tragic hero who could not reach the standards of the American Dream. In fact, he was so focused on achieving success; he failed to notice the love his family was showing him. Willy was so severely in debt, he had to kill him self to provide money for his family from his life insurance. This shows that the American Dream can make a normal human being kill themselves just to gain a little money.Arthur Miller also shows signs of hope in some parts of the play,† Sure, certain men just don’t get started till late in life. Like Thomas Edison, or B. F Goodrich. One of them was deaf. I’ll put my money on Biff†. Willy still has some sort of ‘hope’ that his older son, Biff, can still become a successful businessman. This reliance put Willy under a lot of pressure which eventually lead to his death because his son had multiple failures throughout the play. He died with a false belief that his son would become famous and well-liked (like he was) but we all knew this was never going to happen.There is also another theme used by Arthur Miller in ‘Death of a Salesman’ and it is ‘Dreams versus Reality’. The Lomans could not pick out the difference between what was a dream and what was reality; Willy suffered from this theory the most because he always dreamed that his two sons would be very successful in the future, but we knew this was never going to happen because Biff was still unemployed at the age of thirty-four and Happy hated his colleagues at work who were always one step ahead of him.This caused disappointments to them both in the end because they knew that Willy would never let them achieve their true dream which was to work in the outdoors, instead, they were forced to follow Willy’s false dream which was to pursue the success of a salesman. Willy Loman’s situation as a character is supposed to make the audience feel sorry for him because he is very hard-working and determined and yet, still cannot achieve any success. The American Dream has made him into a complete failure.The author of the play tells the audience that the American Dream is a lie and not everyone can achieve a good amount of success just fr om hard work, instead, it requires a certain amount of skill and intellect to become successful and in this play, it is shown that Willy does not have any skill or intellect which is why he cannot achieve the American Dream. The theme of dreams is very important ‘Death of a Salesman’ as they affect every character whether it is a daydream, the American Dream or one’s hopes.

Bottling Company Case Study Example | Topics and Well Written Essays - 500 words

Bottling Company - Case Study Example The above parameters are calculated using Excel built in functions. The mean and median are very close to each other; it shows that the data do not have skews. Standard deviation of sampling data are small, which states that values are close to the mean. In statistics, the population mean is measured through the sample mean. Statistics uses a concept called confidence interval in order to calculate a population mean. This assignment uses a 95% confidence interval to evaluate a range of the population mean. The confidence interval, in this case, is measured using method of unknown mean and unknown standard deviation of the population. The range is achieved using the central tendency values and the critical value of t, and SE. The critical value is calculated using Excel formula T.INV.2T(0.05,29); where 0.05 is the significance level of 95% confidence interval, 29 is the degree of freedom, df = n-1. The t critical = 2.045. The term SE is called standard error; it is calculated using formula STDV / sqrt (n). In this case, SE = 0.1. The upper limit of the interval = X mean + t*SE = 14.87+2.045*0.1=15.08. The lower limit of the interval is X mean +t.*SE = 14.87-2.045*0.1 = 14.66. Thus, the 95% confidence interval is (14.66, 15.08). In this case, customer’s complaint is that the soda in the bottle is less than 16 ounces; however, the company claims that the soda in the bottle is 16 ounces. These two statements give the basis for the hypothesis test (â€Å"What is hypothesis testing†, n.d.). The alternate hypothesis is the population mean is less than 16 ounces; null is the population mean is equal or greater than 16 ounces. The significance level of the test is 5%. Based on the alternative statement, it is advised to conduct a left tail test of mean; for this purpose test statistics is defined as t = (x mean - ÃŽ ¼) / SE = (14.87-16.0) / 0.1 = - 11.25. Based on degree of freedom, df = 29 and significance level

Drones for Domestic Video Surveillance Research Paper

Drones for Domestic Video Surveillance - Research Paper Example Drones are easy and are expected to revolutionize security surveillance as well as being considered essential asset in future despite privacy concerns and other abuses. People of different political ideologies have raised debate regarding the use of drone with opponents complaining of infringement of fundamental privacy (Yanklowitz Web) interests and right to associate with others freely while proponents emphasize on potential benefits such as protecting public safety (Locke Web). Thompson asserts that issues of security and interests have always been triggered by arrival of surveillance technology in the past since law enforcers can now see through walls or track one’s movement from the sky (7). It is therefore apparent that many people question the proper balance between the necessity of the government to keep people safe and the privacy needs of the public even though the public support drone usage in some circumstances and less enthusiastic about using them as part of routine law enforcement. It is therefore undeniable that drones have limited abilities such as failure to communicate with civilians for more detailed intelligence and the fact that they cannot go from door to door. Moreover, some drones are lethal and can therefore not be used for surveillance and the public feel paranoid and feel like the government watches them. Yanklowitz argues that privacy concerns are the main challenges to domestic use of drones because continuous surveillance may torture, shame and even make one loss dignity (Web). Drones let the government spy on the public at home in various circumstances such as while taking showers or doing some sensitive things that may require some form of privacy hence depriving rights of the public and lowering their dignity. Thompson explains that home plays an integral role in American life and is accorded the greatest fourth amendment protection by ensuring that the right of